Yoga Kargha, handwoven yoga mats sold to the world
- Shopify
Yoga KarghaYoga and wellness · Global Shopify store
Yoga Kargha
About the brand
Yoga Kargha, by Abhinehkrafts, is a family business from India, started in 2017. It makes handwoven yoga mats, meditation cushions and natural living products from organic cotton and plant fibres.
What we did
We designed and developed the global Shopify store, selling in 7 currencies, with the materials and craft explained for buyers abroad.
Industries
Handcrafted yoga and wellness
Services we offered
- Shopify
- Store design
- Global selling
A buyer abroad can’t touch the weave
Yoga Kargha, a family business started in 2017, wanted the world to buy its handwoven mats from India.
Darbha grass and vetiver are new words to most buyers. Paying a small shop overseas takes trust. It sells only internationally today, with India planned next.
Unfamiliar materials
Darbha grass and vetiver are new words to most buyers.
Distance
A buyer abroad can’t touch the weave.
Trust
Paying a small shop overseas takes trust.
A global store that explains the craft
We designed and developed the store on Shopify for a buyer who may never have heard of darbha grass or vetiver.
Sell in the buyer’s currency
Prices switch between USD, CAD, GBP, AUD, EUR, JPY and INR, with free shipping worldwide stated at the top of the page.
Organise a wide range
Yoga, meditation, natural living and baby and kids are four clear paths through mats, zafus, blankets and more.
Explain the materials
Product names say what the mat is: organic cotton, anti-skid, handwoven. FAQs explain the types of mat, and a sustainability page sets out the promise.
Open other ways to buy
Wholesale and bulk orders for studios, plus affiliate and brand ambassador programmes, each have their own page.
Far from home, trust does the selling
A $180 mat from a small workshop in India has to earn its price before it reaches the cart.
So the store explains what a buyer can’t feel: what the fibre is, how the mat grips, who made it and why. The buyer’s own currency and free shipping take care of the rest.
A family workshop that presents like a global brand
7currencies shoppers can buy in
yogakargha.com is live on Shopify, selling worldwide in 7 currencies. INR is already in the currency menu, ready for the planned move into India.
Start with a free auditPresents like a global brand
Prices in the buyer’s currency and free shipping worldwide, stated up front.
Makes craft the reason to buy
Materials, weaves and a sustainability promise give the price a story.
Opens bigger buyers
Studios get a wholesale route. Partners get affiliate and ambassador programmes.
Questions about Yoga Kargha
Yoga Kargha, a family business started in 2017, wanted the world to buy its handwoven mats from India. Darbha grass and vetiver are new words to most buyers. Paying a small shop overseas takes trust. It sells only internationally today, with India planned next.
We designed and developed the store on Shopify for a buyer who may never have heard of darbha grass or vetiver. Sell in the buyer’s currency: Prices switch between USD, CAD, GBP, AUD, EUR, JPY and INR, with free shipping worldwide stated at the top of the page. Organise a wide range: Yoga, meditation, natural living and baby and kids are four clear paths through mats, zafus, blankets and more. Explain the materials: Product names say what the mat is: organic cotton, anti-skid, handwoven. FAQs explain the types of mat, and a sustainability page sets out the promise. Open other ways to buy: Wholesale and bulk orders for studios, plus affiliate and brand ambassador programmes, each have their own page.
yogakargha.com is live on Shopify, selling worldwide in 7 currencies. INR is already in the currency menu, ready for the planned move into India.
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Want to sell your brand outside India?
We design and develop Shopify stores for international buyers, with the currencies and detail they expect.