A growth team for D2C brands, built to outlast any one person
We’re a team of specialists in ads, stores, checkout, retention and search. You get all of us, working from one plan, with one point of contact for updates.
- Since 2019
- 7 yrsgrowing D2C brands from New Delhi, for brands across India
- Brands served
- 40+founder-led D2C brands, from pre-launch to ₹10 Cr a year
- Retention
- 95%of brands that start with us are still with us after two years
- Client rating
- 4.9/5average rating from the brands we work with
Brands and businesses we work with
- IFFCOAgriculture cooperative (opens their website in a new tab)
- Peps Dream DécorHome and bedding (opens their website in a new tab)
- BadaBusiness LucknowBusiness education (opens their website in a new tab)
- Ayuda OrganicsOrganic wellness (opens their website in a new tab)
- Leather Shop FactoryLeather goods (opens their website in a new tab)
- KayapalatHealth and wellness (opens their website in a new tab)
- GLHC AyurvedaAyurvedic healthcare (opens their website in a new tab)
- Manushakti AyurvedaAyurveda (opens their website in a new tab)
- Arihant BiocareHealthcare
- Skin Care & CureSkincare
- Packers BabaPackers and movers
- S G FreightFreight and logistics (opens their website in a new tab)
- Raamrise TravelTravel (opens their website in a new tab)
- Prizam AllianceSupplies (opens their website in a new tab)
- Cubby TalesPreschool and daycare (opens their website in a new tab)
- Blue ArzavaLifestyle
- SMODigital
Our story
We didn’t set out to build an agency. We set out to fix a problem: D2C brands paying for ads that had nowhere good to land.
Our first brands came to us for one thing and kept finding the real leak somewhere else: the tracking, the product page, the COD orders that came back. So we started fixing all of it, as one team.
That is still how we work. One plan for the whole funnel, built for how India actually shops: budget phones, COD, UPI and pincodes.
- 2019
- Pixel Caption starts in New Delhi, working with founder-led D2C brands.
- 40+
- D2C brands served across beauty, home, fashion, leather goods and lifestyle.
- 95%
- of brands that start with us are still with us after two years.
- Today
- One team covering ads, Shopify, checkout, retention, SEO and AI search.
Four things we don’t compromise on
- 01
One team, one funnel
Ads, store, checkout and retention are planned together, so fixes in one part don’t break another.
- 02
Data before opinions
We test, measure profit per order and keep what works. Gut feel is where tests start, not where they end.
- 03
Built for Indian buyers
Budget phones, COD, UPI, pincodes and WhatsApp aren’t edge cases for us. They’re the brief.
- 04
No single point of failure
Every brand has a dedicated team, shared documentation and one point of contact. You never wait on one busy person.
The specialists on your team
Every brand gets people from each discipline, not one generalist doing everything.
- Acquisition
Performance marketing
Meta, Google and PMax, bought on real purchase data.
- Store
Shopify and CRO
Builds, product pages, bundles and speed.
- Checkout
COD and automation
WhatsApp confirmations, UPI nudges, n8n flows.
- Retention
Email and WhatsApp
Flows, reviews and refills that bring customers back.
- Search
SEO, AI search and marketplaces
Product data that Google, Gemini and ChatGPT can read.
- Creative
Ad creative and content
The ads, graphics and video edits we test every week.
Kalkaji, New Delhi
Our team works from New Delhi with D2C brands across India. Most of our work happens on calls, shared docs and WhatsApp, so distance never slows a brand down.
See what our team would fix first.
The free 15-point audit is the easiest way to see how we think, before you commit to anything.