Amodini, a Shopify store for handcrafted Indian wear
- Shopify
AmodiniWomen’s ethnic wear · Shopify store
Amodini
About the brand
Amodini is a Delhi label for contemporary Indian women’s wear, from hand-embroidered cotton kurtas to Chanderi silk dupattas. Its name is the Sanskrit word for happiness and joy.
What we did
We designed and developed the Shopify store, with ready-to-wear and a made-to-order request flow in one place.
Industries
Women’s ethnic wear, Delhi
Services we offered
- Shopify
- Store design
- Development
Fine handwork is hard to sell on a small screen
Amodini wanted a store that felt like the label: hand embroidery, block prints, Kalamkari, Chanderi silk.
The range was wide. Kurtas, dupattas, unstitched fabric, lowers, bed covers. And the biggest order of all was one no product page could show: an outfit made for one occasion.
A wide range
Kurtas, dupattas, unstitched fabric, lowers and bed covers.
Handwork on a phone
Embroidery and block prints have to read on a small screen.
Made to order
The biggest order can’t be shown on a product page.
A store built around the occasion
We planned for two buyers: the one browsing today, and the one dressing for a wedding. Then we designed and developed the store on Shopify.
Make custom orders simple
A customise page asks for the occasion, the budget and reference images, and the team replies on WhatsApp within 48 hours.
amodiniclothing.com: the customise your outfit form
Organise the range
New arrivals, dresses, kurtas, dupattas, unstitched kurtas, lowers and sale each get a place in the main menu.
Show pieces together
A lookbook section on the homepage puts outfits in combinations, next to the week’s trending pieces.
Answer the buyer’s doubts
Free shipping across India, COD and 7-day exchange sit on the homepage, with order tracking and a return centre in the footer.
Indian wear is bought with a date in mind
A mehendi. A festive lunch. A wedding guest list.
So we made the occasion a way in. Say what the day is, what you can spend and what you have in mind, and a real person replies. Craft sells once someone feels looked after.
From a catalogue to a label with a point of view
7occasions a shopper can pick when asking for a custom outfit
amodiniclothing.com is live on Shopify. Buyers can order ready-to-wear with COD or ask for a custom outfit from the same store.
Start with a free auditLooks like a label
Lookbooks and combinations show how pieces are worn. The brand reads as someone with an eye.
Opens the high-ticket order
Custom requests start at ₹10,000 and arrive with the occasion, budget and references already filled in.
Feels personal
The conversation moves to WhatsApp, where Indian buyers already talk to a shop.
Questions about Amodini
Amodini wanted a store that felt like the label: hand embroidery, block prints, Kalamkari, Chanderi silk. The range was wide. Kurtas, dupattas, unstitched fabric, lowers, bed covers. And the biggest order of all was one no product page could show: an outfit made for one occasion.
We planned for two buyers: the one browsing today, and the one dressing for a wedding. Then we designed and developed the store on Shopify. Organise the range: New arrivals, dresses, kurtas, dupattas, unstitched kurtas, lowers and sale each get a place in the main menu. Show pieces together: A lookbook section on the homepage puts outfits in combinations, next to the week’s trending pieces. Make custom orders simple: A customise page asks for the occasion, the budget and reference images, and the team replies on WhatsApp within 48 hours. Answer the buyer’s doubts: Free shipping across India, COD and 7-day exchange sit on the homepage, with order tracking and a return centre in the footer.
amodiniclothing.com is live on Shopify. Buyers can order ready-to-wear with COD or ask for a custom outfit from the same store.
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Selling something a template can’t show well?
We design and develop Shopify stores around how your customers actually buy.