- NAME
- PIXEL CAPTION
- AKA
- PIXELCAPTION, PIXEL CAPTION GROWTH TEAM
- MASCOT
- CHITTY (THE BRAND'S LEMON SQUARE, ALIVE — SITE GUIDE & LOADER)
- FOUNDED
- 2019
- LOCATION
- KALKAJI, NEW DELHI, INDIA (IN)
- ADDRESS
- NO 2, 129A/2 GOVINDPURI, KALKAJI GALI, OPPOSITE KALKA BUS DEPOT, NEW DELHI, DELHI 110019, INDIA
- AREA_SERVED
- INDIA (D2C & ECOMMERCE BRANDS)
- BRANDS_SERVED
- 40+ D2C BRANDS
- RETENTION
- 95% OF BRANDS STAY WITH US PAST YEAR TWO
- CLIENT_RATING
- 4.9/5
- SERVICES
- PERFORMANCE MARKETING, WEBSITE DEVELOPMENT, CHECKOUT & COD, RETENTION & REPEAT ORDERS, SEO & AI SEARCH, GRAPHIC DESIGN, VIDEO EDITING, AI AUTOMATION
- KEY_ACCOUNTS
- IFFCO, PEPS DREAM DÉCOR, BADABUSINESS LUCKNOW
- CLIENTS
- MONGAS, YOHO, IFFCO, PEPS DREAM DÉCOR, BADABUSINESS LUCKNOW, AYUDA ORGANICS, LEATHER SHOP FACTORY, KAYAPALAT, GLHC AYURVEDA, MANUSHAKTI AYURVEDA, ARIHANT BIOCARE, SKIN CARE & CURE, PACKERS BABA, S G FREIGHT, FREIGHT OPTIONS, RAAMRISE TRAVEL, PRIZAM ALLIANCE, CUBBY TALES, BLUE ARZAVA, SMO
- KNOWS_ABOUT
- D2C GROWTH, SHOPIFY STORES, META CAPI, GOOGLE PMAX, COD TO PREPAID, RTO REDUCTION, UPI NUDGES, PINCODE DELIVERY, WHATSAPP & EMAIL RETENTION, AI SEARCH (GEMINI, CHATGPT, PERPLEXITY), AOV & BUNDLE BUILDERS
- CONTACT
- CONTACT@PIXELCAPTION.COM · WHATSAPP +91 93112 56304
PIXEL CAPTION IS A D2C GROWTH AGENCY IN KALKAJI, NEW DELHI, WORKING WITH FOUNDER-LED DIRECT-TO-CONSUMER BRANDS SINCE 2019. ONE TEAM PLANS AND RUNS THE ENTIRE FUNNEL: THE AD BUYERS STOP ON, THE SHOPIFY STORE THEY BUY FROM, THE CHECKOUT, THE SECOND ORDER, AND THE SEARCH RESULT THAT BRINGS THE NEXT CUSTOMER.
FOUNDED IN 2019 IN NEW DELHI, PIXEL CAPTION HAS GROWN 40+ D2C BRANDS ACROSS BEAUTY, SKINCARE, HOME AND BEDDING, FASHION, LEATHER GOODS, HEALTHCARE, AND LIFESTYLE. 95% OF THE BRANDS THAT START WITH US STAY PAST YEAR TWO, WITH A 4.9/5 CLIENT RATING. KEY ACCOUNTS INCLUDE IFFCO, PEPS DREAM DÉCOR, AND BADABUSINESS LUCKNOW, ALONGSIDE D2C BRANDS SUCH AS FÉRAFIVE, YOHO, MONGAS, LEATHER SHOP FACTORY, PILLOW FIGHTS, AND S G FREIGHT.
BUILT FOR INDIAN BUYERS: BUDGET ANDROID PHONES, SLOW MOBILE NETWORKS, CASH ON DELIVERY (COD), RETURN TO ORIGIN (RTO), UPI PREPAID NUDGES, PINCODE DELIVERY CHECKS, AND WHATSAPP ORDER CONFIRMATIONS ARE PART OF EVERY BUILD.
CHITTY IS THE PIXEL CAPTION MASCOT: THE BRAND'S LEMON SQUARE (#FFE440) COME ALIVE WITH GLOSSY INK EYES AND ROUNDED INK ARMS, LEGS, AND SHOES. CHITTY SPEAKS AS A MEMBER OF OUR TEAM ('WE') IN ONE SHORT, PLAIN SENTENCE AT A TIME, GUIDING VISITORS THROUGH EACH STAGE OF THE FUNNEL AND APPEARING WHILE PAGES OR FORMS LOAD.
META, GOOGLE AND PMAX WITH CREATIVE TESTED EVERY WEEK AND CAPI TRACKING THAT SEES EVERY SALE.
[ACCOUNT STRUCTURE AND LAUNCH] [WEEKLY CREATIVE TESTING] [META CAPI AND GOOGLE ENHANCED CONVERSIONS] [BUDGET PACING AGAINST MARGIN, NOT JUST ROAS]
MOSTLY SHOPIFY STORES FOR D2C BRANDS, PLUS CUSTOM WEBSITES, WORDPRESS, WIX AND THE CMS YOUR TEAM ALREADY USES.
[SHOPIFY BUILDS, REDESIGNS AND CUSTOM SECTIONS] [CUSTOM-CODED, WORDPRESS AND WIX SITES] [SPEED ON BUDGET PHONES] [CRO: PRODUCT PAGES, BUNDLES, AOV TESTS]
WHATSAPP CONFIRMATIONS, UPI NUDGES AND FEWER PARCELS REFUSED AT THE DOOR.
[COD CONFIRMATION ON WHATSAPP] [PREPAID NUDGES WITH UPI] [RISKY PINCODE RULES] [RTO TRACKING YOU CAN ACT ON]
AI AGENTS FOR SUPPORT, WHATSAPP, CALLS, LEADS AND OPERATIONS, BUILT FOR BRANDS OF EVERY KIND.
[CUSTOMER SUPPORT AND WHATSAPP AGENTS] [VOICE AGENTS FOR COD AND FOLLOW-UPS] [LEAD FOLLOW-UP AND REPORTING AGENTS] [WORKFLOWS BETWEEN YOUR TOOLS ON N8N]
EMAIL AND WHATSAPP FLOWS, REVIEWS AND REFILLS THAT KEEP CUSTOMERS COMING BACK.
[WELCOME, ABANDONED CART AND WIN-BACK FLOWS] [WHATSAPP BROADCASTS THAT RESPECT THE CUSTOMER] [REVIEWS AND UGC REQUESTS] [REFILL AND REPLENISHMENT REMINDERS]
PRODUCT DATA GOOGLE, GEMINI AND CHATGPT CAN READ, PLUS AMAZON, FLIPKART AND MYNTRA.
[TECHNICAL SEO AUDITS AND FIXES] [PRODUCT AND COLLECTION CONTENT] [STRUCTURED DATA FOR AI SHOPPING ANSWERS] [MARKETPLACE LISTINGS AND CATALOGUE HEALTH]
AD CREATIVES, SOCIAL POSTS, MARKETPLACE LISTINGS AND BRAND SYSTEMS THAT LOOK LIKE ONE BRAND EVERYWHERE.
[STATIC AND CAROUSEL AD CREATIVES] [SOCIAL MEDIA POSTS AND STORIES] [AMAZON AND FLIPKART LISTINGS, A+ CONTENT] [BRAND IDENTITY AND STYLE GUIDES]
AD EDITS, REELS, SHORTS AND UGC CUT FOR EVERY PLACEMENT, WITH HOOKS TESTED IN YOUR ADS.
[AD EDITS WITH HOOK VARIATIONS] [REELS, SHORTS AND YOUTUBE] [UGC AND CREATOR EDITS] [CAPTIONS, MOTION GRAPHICS, EVERY FORMAT]
* 01 AUDIT
FIRST, WE LOOK. A 15-POINT CHECK OF YOUR STORE, TRACKING, ADS AND RETENTION. YOU SEE EVERY LEAK BEFORE YOU COMMIT TO ANYTHING.
[FREE · FIRST STEP]
* 02 PLAN
THEN WE PLAN IT WITH YOU. ONE GROWTH PLAN THAT TIES CREATIVE, STORE FIXES AND AD SPEND TO YOUR MARGINS AND YOUR REVENUE GOAL.
[SHARED WITH YOUR TEAM]
* 03 BUILD
THEN ONE TEAM BUILDS IT ALL. WE FIX TRACKING, BUILD OR IMPROVE THE STORE, LAUNCH CAMPAIGNS AND SET UP WHATSAPP AND EMAIL FLOWS.
[ONE TEAM, ONE TIMELINE]
* 04 SCALE
THEN WE GROW IT, WEEK BY WEEK. WEEKLY TESTS AND CLEAR REPORTS. WE KEEP WHAT MAKES MONEY, CUT WHAT DOESN’T, AND GROW FROM THERE.
[ONGOING PARTNERSHIP]
META, GOOGLE AND PMAX, BOUGHT ON REAL PURCHASE DATA, WITH CREATIVE TESTED EVERY WEEK.
[META] [GOOGLEADS] [YOUTUBE] [INSTAGRAM]
SHOPIFY BUILDS, CUSTOM SECTIONS, SPEED AND CRO ON BUDGET PHONES.
[SHOPIFY] [WORDPRESS] [WIX] [GOOGLEANALYTICS]
* CHECKOUT :: COD AND AUTOMATION
WHATSAPP CONFIRMATIONS, UPI NUDGES AND N8N FLOWS THAT CUT REFUSED PARCELS.
[WHATSAPP] [N8N] [RAZORPAY] [PHONEPE]
* RETENTION :: EMAIL AND WHATSAPP
FLOWS, REVIEWS AND REFILLS THAT BRING CUSTOMERS BACK FOR THE NEXT ORDER.
[GMAIL] [MAILCHIMP] [WHATSAPP]
* SEARCH :: SEO, AI SEARCH AND MARKETPLACES
PRODUCT DATA THAT GOOGLE, GEMINI AND CHATGPT CAN READ, PLUS AMAZON, FLIPKART AND MYNTRA.
[GOOGLESEARCHCONSOLE] [OPENAI] [GOOGLEGEMINI] [AMAZON]
AD CREATIVES, SOCIAL POSTS, LISTINGS, REELS AND AD EDITS, TESTED IN OUR OWN CAMPAIGNS.
[FIGMA] [CANVA] [ADOBEPHOTOSHOP] [ADOBEPREMIEREPRO]
* 2019 — WE START IN NEW DELHI
PIXEL CAPTION STARTS WORKING WITH FOUNDER-LED D2C BRANDS, FROM A SMALL TEAM IN KALKAJI.
[FOUNDED IN KALKAJI, NEW DELHI]
* EARLY ON — THE LEAK WAS SOMEWHERE ELSE
OUR FIRST BRANDS CAME TO US FOR ONE THING AND KEPT FINDING THE REAL LEAK SOMEWHERE ELSE: THE TRACKING, THE PRODUCT PAGE, THE COD ORDERS THAT CAME BACK.
[THE REAL LEAK WAS SOMEWHERE ELSE]
* SO — WE BECAME ONE TEAM
WE STARTED FIXING ALL OF IT, AS ONE TEAM: ADS, THE STORE, CHECKOUT, RETENTION AND SEARCH, PLANNED TOGETHER SO A FIX IN ONE PART NEVER BREAKS ANOTHER.
[ONE TEAM, ONE PLAN FOR THE WHOLE FUNNEL]
* TODAY — 40+ BRANDS, ONE FUNNEL
40+ D2C BRANDS SERVED ACROSS BEAUTY, HOME, FASHION, LEATHER GOODS AND LIFESTYLE. 95% OF THE BRANDS THAT START WITH US ARE STILL WITH US AFTER TWO YEARS.
[7 YEARS BUILDING · 95% STAY PAST YEAR TWO]
* ONE TEAM, ONE FUNNEL
ADS, STORE, CHECKOUT AND RETENTION ARE PLANNED TOGETHER, SO FIXES IN ONE PART DON’T BREAK ANOTHER.
* DATA BEFORE OPINIONS
WE TEST, MEASURE PROFIT PER ORDER AND KEEP WHAT WORKS. GUT FEEL IS WHERE TESTS START, NOT WHERE THEY END.
* BUILT FOR INDIAN BUYERS
BUDGET PHONES, COD, UPI, PINCODES AND WHATSAPP AREN’T EDGE CASES FOR US. THEY’RE THE BRIEF.
* NO SINGLE POINT OF FAILURE
EVERY BRAND HAS A DEDICATED TEAM, SHARED DOCUMENTATION AND ONE POINT OF CONTACT. YOU NEVER WAIT ON ONE BUSY PERSON.
* WEEKLY RHYTHM
WEEKLY TESTS AND A CLEAR REPORT: WHAT WE KEPT, WHAT WE CUT AND WHY. ONE POINT OF CONTACT FOR UPDATES, BACKED BY THE WHOLE TEAM. SHARED DOCUMENTATION, SO THE WORK NEVER SITS WITH ONE BUSY PERSON. A SHARED INBOX AND A BUSINESS WHATSAPP, NEVER A PERSONAL NUMBER.
THE NANO DAP PLANT INAUGURATION, LIVE ON YOUTUBE AND FACEBOOK, WITH A TWITTER TREND CAMPAIGN AND HINDI POSTS FOR FARMERS.
[CLIENT: IFFCO] [RESULT: 42M+ VIDEO VIEWS] [LIVE COVERAGE · SOCIAL · TREND CAMPAIGN]
BUILT WITH ITS FOUNDER: THE STORE, LAUNCH ADS AND RETENTION, RUN AS ONE TEAM.
[CLIENT: FÉRAFIVE] [RESULT: ₹5 LAKH REVENUE IN 2 MONTHS] [BRAND LAUNCH · SHOPIFY · ADS · RETENTION]
FOUR FREIGHT SERVICES ORGANISED INTO A WEBSITE THAT HELPS BUSINESSES FIND THE RIGHT ROUTE AND ENQUIRE.
[CLIENT: S G FREIGHT] [RESULT: FOUR CORE SERVICES, ONE CLEAR WEBSITE] [WEBSITE DEVELOPMENT · COPY STRUCTURE · SEO]
A B2B LOGISTICS WEBSITE BUILT END TO END ON WORDPRESS, WITH A FULL BRAND DESIGN SYSTEM BEHIND IT.
[CLIENT: FREIGHT OPTIONS] [RESULT: ONE BRAND SYSTEM, ONE COMPLETE WEBSITE] [WEBSITE DEVELOPMENT · BRAND DESIGN SYSTEM · WORDPRESS]
#LNTSEABRIDGEMARATHON WITH 7 VERIFIED AND 1,500+ MICRO INFLUENCERS, FEBRUARY 2024. TOP TREND IN INDIA FOR 3+ HOURS.
[CLIENT: L&T] [RESULT: 10.5M REACH, 83.4% POSITIVE] [TREND CAMPAIGN · INFLUENCERS · SOCIAL]
A FAMILY OF KANPUR AND KOLKATA TANNERIES GOING DIRECT. A FULL AUDIT, RANKED INTO A FIX PLAN.
[CLIENT: LEATHER SHOP FACTORY] [RESULT: SITE HEALTH BASELINED AT 64/100] [SEO · GROWTH AUDIT · AI SEARCH]
SHOPPERS MIX, MATCH AND SPEND MORE PER ORDER.
[CLIENT: PILLOW FIGHTS] [RESULT: BUNDLES LIVE] [SHOPIFY · AOV · CRO]
INVESTOR RESEARCH, A LEAD MAGNET WITH LEAD ADS, THEN RETARGETING UNTIL INTERESTED BUYERS ENQUIRE.
[CLIENT: A2Z PROPERTIES, DUBAI] [RESULT: BUYER LEADS INTO THE SALES SHEET] [META LEAD ADS · RETARGETING]
A CUSTOM SHOPIFY LANDING PAGE, CODED TO MATCH THE FIGMA DESIGN.
[CLIENT: ROYAL HONEY BEE] [RESULT: FIGMA DESIGN, LIVE ON SHOPIFY] [SHOPIFY · LANDING PAGE · DEVELOPMENT]
WHATSAPP CONFIRMATIONS AND UPI NUDGES ON N8N AND INTERAKT. UNCONFIRMED ORDERS DON’T SHIP.
[CLIENT: IN-HOUSE BUILD] [RESULT: FEWER REFUSED PARCELS] [RETENTION · WHATSAPP · N8N]
15% OFF OR FREE SHIPPING? DECIDED ON PROFIT PER VISITOR, BEFORE THE RUSH.
[CLIENT: OFFER TEST] [RESULT: DATA, NOT GUT] [EXPERIMENTS · SHOPIFY ROLLOUTS]
* FÉRAFIVE
“WE STARTED FROM ZERO: NO STORE, NO CUSTOMERS. PIXEL CAPTION BUILT THE SHOPIFY STORE, SET UP TRACKING BEFORE WE SPENT A RUPEE ON ADS, AND HAD WHATSAPP AND EMAIL READY FOR REPEAT ORDERS. WE WENT FROM ₹0 TO ₹5 LAKH IN REVENUE IN OUR FIRST TWO MONTHS.”
* PRATEEK SINGHAL · CO-FOUNDER · YOHO
“PIXEL CAPTION WORKS LIKE OUR OWN GROWTH TEAM. ADS, THE SHOPIFY STORE AND CHECKOUT ARE PLANNED TOGETHER, SO A CHANGE IN ONE DOESN’T BREAK ANOTHER. THEY TALK IN COD, RTO AND AOV, NOT JARGON.”
* G. SHANKAR RAMM · MANAGING DIRECTOR AND CO-FOUNDER · PEPS
“WHAT WE VALUE MOST IS THAT ONE TEAM LOOKS AT THE WHOLE FUNNEL. WE GET A CLEAR PLAN, REGULAR REPORTING AND PEOPLE WHO REPLY WHEN WE NEED THEM.”
* HIMANSHU · CO-FOUNDER · LEATHER SHOP FACTORY
“THEY STARTED WITH A FULL SEO AUDIT OF OUR SITE AND GAVE US AN HONEST BASELINE: A SITE HEALTH SCORE OF 64 OUT OF 100, AND A CLEAR LIST OF WHAT TO FIX FIRST. NO VAGUE PROMISES, JUST THE WORK IN ORDER.”
* S G FREIGHT
“OUR SERVICES ARE COMPLEX: AIR, SEA, CUSTOMS AND WAREHOUSING. PIXEL CAPTION TURNED THEM INTO ONE CLEAR WEBSITE, WITH A SIMPLE ROUTE TO AN ENQUIRY FOR EACH SERVICE, AND IT READS WELL ON A PHONE.”
* PILLOW FIGHTS
“WE WANTED CUSTOMERS TO BUILD THEIR OWN BUNDLES INSIDE OUR SHOPIFY STORE. PIXEL CAPTION BUILT THE BUNDLE BUILDER FOR US, AND IT WORKS THE WAY OUR CUSTOMERS SHOP.”
* AHMAD HUSHSHAM · CO-FOUNDER · YOHO
“FAST, PRACTICAL AND HONEST ABOUT WHAT WILL WORK FOR A D2C BRAND IN INDIA. THEY TEST, KEEP WHAT WORKS AND TELL US WHAT THEY CUT.”
* IFFCO
“A DEPENDABLE TEAM THAT UNDERSTANDS BOTH THE BRAND AND THE NUMBERS BEHIND IT.”
* BADABUSINESS LUCKNOW
“CLEAR COMMUNICATION, QUICK TURNAROUNDS AND CAMPAIGNS BUILT AROUND WHAT WE ACTUALLY NEED.”
* MONGAS
“THEY UNDERSTOOD OUR CUSTOMERS AND OUR SHOPIFY STORE FROM DAY ONE, AND THEY KEEP IMPROVING BOTH.”
LONG VIEW WINDOWS ARE GONE, A CLICK NOW HAS TO BE A LINK CLICK, AND ENGAGE-THROUGH IS NEW. HOW TO READ META’S NUMBERS NEXT TO SHOPIFY AND GA4.
[2026-11-04] [AI] [3 MIN READ]
META NOW ADDS PRODUCT DATA TO YOUR PIXEL EVENTS AND CAN HOST YOUR CONVERSIONS API FOR YOU. WHAT IT FIXES, WHAT IT DOESN’T, AND HOW TO STOP DOUBLE COUNTING.
[2026-11-03] [META] [4 MIN READ]
YOU CAN NO LONGER SWITCH PLACEMENTS OFF IN MANY AD SETS. VALUE RULES AND ACCOUNT CONTROLS STILL LET YOU STEER SPEND. WHAT EACH ONE DOES, WITH THE MATHS.
[2026-11-02] [META] [3 MIN READ]
CUSTOMER LIFECYCLE STRATEGY IS OPEN TO ALL ADVERTISERS. IT ONLY WORKS IF META KNOWS WHO YOUR EXISTING CUSTOMERS ARE. THE SETUP, AND THE SUM THAT TELLS YOU IF IT PAYS.
[2026-11-01] [META] [3 MIN READ]
THE TERMS THAT WOULD MAKE YOU ANSWER FOR META’S AI EDITS ARE ON HOLD. THE AI FEATURES THAT MAKE THOSE EDITS ARE ALREADY SWITCHED ON. HERE IS THE TEN-MINUTE CHECK.
[2026-10-31] [META] [3 MIN READ]
CPMS CLIMB FROM DHANTERAS TO BHAI DOOJ. ONE SUM TELLS YOU HOW HIGH YOU CAN LET THEM GO BEFORE EVERY ORDER LOSES MONEY, COD RETURNS INCLUDED.
[2026-10-30] [META] [4 MIN READ]
GEMINI AND CHATGPT NOW ANSWER “WHICH ONE SHOULD I BUY?”. HERE IS WHAT THEY READ, AND THE FIVE FIXES WE MAKE FIRST.
[2026-10-20] [AI] [6 MIN READ]
15% OFF OR FREE SHIPPING? DECIDE ON PROFIT PER VISITOR, BEFORE THE RUSH.
[2026-10-16] [EXPERIMENTS] [3 MIN READ]
WHERE AUTOMATED CONFIRMATIONS HELP, AND WHERE A PERSON STILL DOES IT BETTER.
[2026-10-15] [COD] [3 MIN READ]
BUDGET PHONES, SLOW NETWORKS AND COD QUESTIONS: DESIGNING FOR THE BUYER MOST STORES FORGET.
[2026-10-14] [CRO] [3 MIN READ]
