# PIXELCAPTION.COM :: MACHINE-READABLE INDEX > PLAIN-TEXT AND MARKDOWN MIRROR OF PIXELCAPTION.COM FOR AI AGENTS, CRAWLERS, LLMS, AND HUMANS WHO PREFER IT RAW. ## NAVIGATION & ENDPOINTS - [/HOME](https://pixelcaption.com/) - [/SERVICES](https://pixelcaption.com/services) - [/WORK](https://pixelcaption.com/work) - [/ABOUT](https://pixelcaption.com/about) - [/BLOG](https://pixelcaption.com/blog) - [/FREE-SHOPIFY-COMPONENTS](https://pixelcaption.com/free-shopify-components) - [/CAREERS](https://pixelcaption.com/careers) - [/CONTACT](https://pixelcaption.com/contact) - [/LLMS.TXT](https://pixelcaption.com/llms.txt) - [/LLMS-FULL.TXT](https://pixelcaption.com/llms-full.txt) --- ## ── ABOUT ────────────────────────────────────────────── ```text NAME ............ PIXEL CAPTION AKA ............. PIXELCAPTION, PIXEL CAPTION GROWTH TEAM MASCOT .......... CHITTY (THE BRAND'S LEMON SQUARE, ALIVE — SITE GUIDE & LOADER) FOUNDED ......... 2019 LOCATION ........ KALKAJI, NEW DELHI, INDIA (IN) ADDRESS ......... NO 2, 129A/2 GOVINDPURI, KALKAJI GALI, OPPOSITE KALKA BUS DEPOT, NEW DELHI, DELHI 110019, INDIA AREA_SERVED ..... INDIA (D2C & ECOMMERCE BRANDS) BRANDS_SERVED ... 40+ D2C BRANDS RETENTION ....... 95% OF BRANDS STAY WITH US PAST YEAR TWO CLIENT_RATING ... 4.9/5 SERVICES ........ PERFORMANCE MARKETING, WEBSITE DEVELOPMENT, CHECKOUT & COD, RETENTION & REPEAT ORDERS, SEO & AI SEARCH, GRAPHIC DESIGN, VIDEO EDITING KEY_ACCOUNTS .... IFFCO, PEPS DREAM DÉCOR, BADABUSINESS LUCKNOW CLIENTS ......... MONGAS, YOHO, IFFCO, PEPS DREAM DÉCOR, BADABUSINESS LUCKNOW, AYUDA ORGANICS, LEATHER SHOP FACTORY, KAYAPALAT, GLHC AYURVEDA, MANUSHAKTI AYURVEDA, ARIHANT BIOCARE, SKIN CARE & CURE, PACKERS BABA, S G FREIGHT, RAAMRISE TRAVEL, PRIZAM ALLIANCE, CUBBY TALES, BLUE ARZAVA, SMO KNOWS_ABOUT ..... D2C GROWTH, SHOPIFY STORES, META CAPI, GOOGLE PMAX, COD TO PREPAID, RTO REDUCTION, UPI NUDGES, PINCODE DELIVERY, WHATSAPP & EMAIL RETENTION, AI SEARCH (GEMINI, CHATGPT, PERPLEXITY), AOV & BUNDLE BUILDERS CONTACT ......... CONTACT@PIXELCAPTION.COM · WHATSAPP +91 93112 56304 ``` PIXEL CAPTION IS A D2C GROWTH AGENCY IN KALKAJI, NEW DELHI, WORKING WITH FOUNDER-LED DIRECT-TO-CONSUMER BRANDS SINCE 2019. ONE TEAM PLANS AND RUNS THE ENTIRE FUNNEL: THE AD BUYERS STOP ON, THE SHOPIFY STORE THEY BUY FROM, THE CHECKOUT, THE SECOND ORDER, AND THE SEARCH RESULT THAT BRINGS THE NEXT CUSTOMER. FOUNDED IN 2019 IN NEW DELHI, PIXEL CAPTION HAS GROWN 40+ D2C BRANDS ACROSS BEAUTY, SKINCARE, HOME AND BEDDING, FASHION, LEATHER GOODS, HEALTHCARE, AND LIFESTYLE. 95% OF THE BRANDS THAT START WITH US STAY PAST YEAR TWO, WITH A 4.9/5 CLIENT RATING. KEY ACCOUNTS INCLUDE IFFCO, PEPS DREAM DÉCOR, AND BADABUSINESS LUCKNOW, ALONGSIDE D2C BRANDS SUCH AS FÉRAFIVE, YOHO, MONGAS, LEATHER SHOP FACTORY, PILLOW FIGHTS, AND S G FREIGHT. BUILT FOR INDIAN BUYERS: BUDGET ANDROID PHONES, SLOW MOBILE NETWORKS, CASH ON DELIVERY (COD), RETURN TO ORIGIN (RTO), UPI PREPAID NUDGES, PINCODE DELIVERY CHECKS, AND WHATSAPP ORDER CONFIRMATIONS ARE PART OF EVERY BUILD. CHITTY IS THE PIXEL CAPTION MASCOT: THE BRAND'S LEMON SQUARE (#FFE440) COME ALIVE WITH GLOSSY INK EYES AND ROUNDED INK ARMS, LEGS, AND SHOES. CHITTY SPEAKS AS A MEMBER OF OUR TEAM ('WE') IN ONE SHORT, PLAIN SENTENCE AT A TIME, GUIDING VISITORS THROUGH EACH STAGE OF THE FUNNEL AND APPEARING WHILE PAGES OR FORMS LOAD. ## ── MASCOT :: CHITTY ─────────────────────────────────── - **NAME:** Chitty - **ROLE:** Pixel Caption team mascot, interactive site guide, and page loader - **APPEARANCE:** The brand's lemon square (`#FFE440`) come alive with glossy ink eyes (`#0A0C00`), a small smile, and rounded ink arms, legs, and shoes. - **VOICE:** Speaks as a member of the Pixel Caption growth team ("we"), in one short, plain sentence at a time. Never sells or makes unverified claims. - **GREETING:** "Hi, I’m Chitty from the Pixel Caption team. I can walk you through what we do and how we do it. Want me to?" - **ON THE SITE:** Waves once in the bottom-left corner to offer a guided tour of the funnel, grows during page transitions before the lemon screen breaks into four tiles, peeks over the empty audit shopping bag, gives a thumbs-up on contact form completion, and appears in a 3D lost pose on the 404 dialog. ## ── CAPABILITIES & SERVICES ──────────────────────────── ### * [PERFORMANCE MARKETING](https://pixelcaption.com/services/performance-marketing) META, GOOGLE AND PMAX WITH CREATIVE TESTED EVERY WEEK AND CAPI TRACKING THAT SEES EVERY SALE. [ACCOUNT STRUCTURE AND LAUNCH] [WEEKLY CREATIVE TESTING] [META CAPI AND GOOGLE ENHANCED CONVERSIONS] [BUDGET PACING AGAINST MARGIN, NOT JUST ROAS] - **Headline:** Ads that find buyers, bought on real purchase data - **Overview:** Meta, Google and PMax, run against what you actually earn. We fix tracking first, test creative every week and move budget towards the ads that bring profitable first orders. - **Channels:** Meta, Google Search, Shopping and PMax - **Tracking:** Meta CAPI, Google enhanced conversions - **Rhythm:** Weekly tests, clear reports - **What usually goes wrong, and what we do about it:** - *Problem:* Ads Manager can’t see half your sales — Browsers and COD orders break the pixel, so Meta optimises on bad data. → *Fix:* **Server-side tracking first** — CAPI and enhanced conversions, checked against Shopify orders before we spend. - *Problem:* One winning ad, then fatigue — Results drop every few weeks and nobody knows what to make next. → *Fix:* **Creative tested every week** — New angles, hooks and formats each week, kept or cut on results. - *Problem:* ROAS looks fine, margin doesn’t — Discounts, COD returns and shipping eat the profit the dashboard shows. → *Fix:* **Budget against margin** — We judge ads by profit per order after returns, not by platform ROAS alone. - **Everything an ad account needs to grow:** Account audit and restructure · Meta CAPI and Google enhanced conversions · Weekly creative tests, briefed and made by our team · Search, Shopping and PMax campaigns · Landing pages matched to each ad · A clear weekly report and a monthly review - **Service FAQs:** - **Q: Who owns the ad accounts?** — A: You do. We work inside your Meta and Google accounts, and the platforms bill ad spend to you directly. If we ever stop working together, everything stays with you. - **Q: Do you make the ad creative?** — A: Yes. Our team briefs and makes the creative we test each week, and works with your own content or creators when you have them. - **Q: How will we see results?** — A: A clear weekly report on spend, orders and cost per order, and a monthly review of what we keep, cut and try next. - **Q: Can we hire you only for ads?** — A: Yes. Many brands start with ads and add the store or retention later, once the audit shows where the next leak is. ### * [WEBSITE DEVELOPMENT](https://pixelcaption.com/services/website-development) MOSTLY SHOPIFY STORES FOR D2C BRANDS, PLUS CUSTOM WEBSITES, WORDPRESS, WIX AND THE CMS YOUR TEAM ALREADY USES. [SHOPIFY BUILDS, REDESIGNS AND CUSTOM SECTIONS] [CUSTOM-CODED, WORDPRESS AND WIX SITES] [SPEED ON BUDGET PHONES] [CRO: PRODUCT PAGES, BUNDLES, AOV TESTS] - **Headline:** Websites built to sell, on Shopify and beyond - **Overview:** Most of what we build is Shopify, because most of our brands are D2C. We also build custom-coded websites, WordPress and Wix sites, and work inside whatever CMS your team already uses. Every build is made to load fast on a budget phone and turn visits into orders. - **Platforms:** Shopify (most builds), custom code, WordPress, Wix, other CMS - **Built for:** Budget phones, COD and UPI, pincode delivery - **You get:** Design, build, launch, training and handover - **We build on the platform that fits:** - **Shopify** (Most of our builds): New stores, redesigns, custom sections like our bundle builder, app setup and theme speed work. - **Custom websites** (When nothing off the shelf fits): Custom-coded sites and storefronts for brands that need something a template can’t do. - **WordPress** (Content and WooCommerce): Brand and content sites, blogs and WooCommerce stores your team can update. - **Wix** (Quick to launch, easy to edit): Simple brand sites and landing pages your team can change without a developer. - **Other CMS** (Already on something else?): We work inside the CMS you already have instead of forcing a move. - **CRO and redesigns** (Make the site you have sell more): Product pages, bundles, upsells and checkout fixes, tested on real traffic. - **What usually goes wrong with D2C websites:** - *Problem:* It’s slow on the phones your buyers use — A store that loads fine on office Wi-Fi can crawl on a budget phone and mobile data. → *Fix:* **Speed first** — Light themes, compressed media and only the apps you need, checked on real mid-range phones. - *Problem:* It looks like every other template — Same theme, same layout, nothing that says why your product is different. → *Fix:* **Sections built for your product** — Custom sections for bundles, comparisons, ingredients or sizing, designed for your brand. - *Problem:* Nobody on the team can edit it — Every small change waits for a developer, so the site falls behind. → *Fix:* **Handover and training** — Sections your team can edit in the theme editor, plus a short guide and a walkthrough. - **Everything a website needs to launch and sell:** Design for mobile first, then desktop · Shopify, custom, WordPress or Wix build · Product, collection and landing pages · Pincode delivery, COD and UPI messaging · Tracking set up before launch (GA4, Meta CAPI) · SEO basics, redirects and structured data · Training and handover for your team - **How a build runs:** 1. **Discover** (Free audit first): We audit what you have, your products and your buyers, and agree the platform and scope. 1. **Design** (You approve every page): Mobile-first designs for the key pages, reviewed with your team before we build. 1. **Build** (Tested on budget phones): We build, connect payments, shipping and tracking, and test on real phones. 1. **Launch** (Handover and support): Go live with redirects and tracking checked, then train your team to run it. - **Service FAQs:** - **Q: Do you only build on Shopify?** — A: No. Most of our builds are Shopify because most of our brands are D2C, but we also build custom websites, WordPress and Wix sites, and work in other CMSs. - **Q: Can you redesign our existing site?** — A: Yes. We can redesign on the same platform or move you to a better one, with redirects so you keep your search traffic. - **Q: Who owns the website?** — A: You do. The store, domain, theme and code are in your accounts. - **Q: Will our team be able to edit it?** — A: Yes. We build sections your team can edit, and walk them through it at handover. - **Q: Do you look after it after launch?** — A: Yes. Most brands keep us on a retainer for fixes, new pages and conversion tests. ### * [CHECKOUT AND COD](https://pixelcaption.com/contact) WHATSAPP CONFIRMATIONS, UPI NUDGES AND FEWER PARCELS REFUSED AT THE DOOR. [COD CONFIRMATION ON WHATSAPP] [PREPAID NUDGES WITH UPI] [RISKY PINCODE RULES] [RTO TRACKING YOU CAN ACT ON] ### * [RETENTION AND REPEAT ORDERS](https://pixelcaption.com/contact) EMAIL AND WHATSAPP FLOWS, REVIEWS AND REFILLS THAT KEEP CUSTOMERS COMING BACK. [WELCOME, ABANDONED CART AND WIN-BACK FLOWS] [WHATSAPP BROADCASTS THAT RESPECT THE CUSTOMER] [REVIEWS AND UGC REQUESTS] [REFILL AND REPLENISHMENT REMINDERS] ### * [SEO, AI SEARCH AND MARKETPLACES](https://pixelcaption.com/contact) PRODUCT DATA GOOGLE, GEMINI AND CHATGPT CAN READ, PLUS AMAZON, FLIPKART AND MYNTRA. [TECHNICAL SEO AUDITS AND FIXES] [PRODUCT AND COLLECTION CONTENT] [STRUCTURED DATA FOR AI SHOPPING ANSWERS] [MARKETPLACE LISTINGS AND CATALOGUE HEALTH] ### * [GRAPHIC DESIGN](https://pixelcaption.com/services/graphic-design) AD CREATIVES, SOCIAL POSTS, MARKETPLACE LISTINGS AND BRAND SYSTEMS THAT LOOK LIKE ONE BRAND EVERYWHERE. [STATIC AND CAROUSEL AD CREATIVES] [SOCIAL MEDIA POSTS AND STORIES] [AMAZON AND FLIPKART LISTINGS, A+ CONTENT] [BRAND IDENTITY AND STYLE GUIDES] - **Headline:** Design that sells the product, everywhere it shows up - **Overview:** Ad creatives, social posts, marketplace listings, website and email graphics, and the brand system that holds them together. Designed by the same team that runs your ads, so every design is made to be tested, not just admired. - **We design:** Ads, social, listings, web and email, brand - **Made for:** Meta, Google, Instagram, Amazon, Flipkart - **You get:** Every format, plus the source files - **What we design:** - **Ad creatives** (Tested every week): Static and carousel ads in every size, with new angles each week for the ads team to test. - **Social media posts** (Instagram and LinkedIn): Feed posts, carousels and stories in your brand’s style, planned with your content calendar. - **Marketplace listings** (Amazon, Flipkart, Myntra): Listing images, infographics and A+ content that explain the product at a glance. - **Website and email graphics** (Store and inbox): Banners, product page graphics and email designs that match the ads that brought the buyer in. - **Brand identity** (The system behind it): Logos, colours, type and a style guide your team and partners can follow. - **Decks and catalogues** (For sales and investors): Pitch decks, catalogues and line sheets in the same look. - **What usually goes wrong with D2C design:** - *Problem:* Every ad looks the same — One design idea, resized, until the audience stops seeing it. → *Fix:* **New angles every week** — Fresh hooks, layouts and offers each week, kept or cut on ad results. - *Problem:* The brand looks different on every channel — Ads, store and marketplace listings look like three different companies. → *Fix:* **One style guide** — A shared system of colours, type and layouts used for every design we make. - *Problem:* Listing images don’t explain the product — Buyers scroll past because the main benefit is buried in the description. → *Fix:* **Infographic listings** — Benefits, sizes and comparisons shown in the images, where buyers actually look. - **Every format, ready to publish:** Static and carousel ads in every placement size · Social posts, stories and carousel templates · Marketplace main and secondary images, A+ content · Website banners and email designs · Brand style guide and templates · Editable source files for your team - **How design work runs:** 1. **Brief** (Starts from the audit): We learn your product, buyers and brand, or build the brand system first if you need one. 1. **Concepts** (You approve the direction): First designs and angles, reviewed with your team before we roll them out. 1. **Produce** (Ready to publish): Every size and format, built from one style guide. 1. **Test and refine** (Weekly, with the ads team): Ads are tested; we keep what works and design the next round from it. - **Service FAQs:** - **Q: Do you shoot product photos?** — A: No. We design with the product photos, renders or UGC you have, and we’ll tell you exactly which shots we need to do our best work. - **Q: Can we hire you only for design?** — A: Yes. Many brands start with ad creatives or listings and add ads management later. - **Q: Do we get the source files?** — A: Yes. You get the editable files for everything we design for you. - **Q: How many designs do we get?** — A: It depends on your plan. We agree a monthly volume after the audit, based on how many ads and posts you run. ### * [VIDEO EDITING](https://pixelcaption.com/services/video-editing) AD EDITS, REELS, SHORTS AND UGC CUT FOR EVERY PLACEMENT, WITH HOOKS TESTED IN YOUR ADS. [AD EDITS WITH HOOK VARIATIONS] [REELS, SHORTS AND YOUTUBE] [UGC AND CREATOR EDITS] [CAPTIONS, MOTION GRAPHICS, EVERY FORMAT] - **Headline:** Edits that stop the scroll and sell the product - **Overview:** We edit ad videos, Reels and Shorts, UGC and creator content, product explainers and YouTube videos from the footage you, your creators or your shoot partner film. Every edit is cut for the placement it runs in, and hooks are tested in your ads. - **We edit:** Ads, Reels, Shorts, UGC, explainers, YouTube - **Formats:** 9:16, 4:5, 1:1 and 16:9 from one edit - **Made from:** Your footage, creator videos, product shots - **What we edit:** - **Ad edits** (Tested in your ads): Several hook variations of each ad, so the ads team can find the opening that works. - **Reels and Shorts** (Instagram and YouTube): Native-feeling short videos for organic reach, cut to trending formats. - **UGC edits** (Creators and customers): Raw creator and customer footage turned into clean, on-brand ads. - **Product explainers** (Show how it works): Demos, how-to-use and before-and-after videos for product pages and ads. - **Motion graphics and captions** (Text that moves): Animated text, offers and captions, so videos work with the sound off. - **YouTube videos** (Long form): Edits for longer brand and product videos. - **What usually goes wrong with D2C video:** - *Problem:* Viewers leave in the first three seconds — The product shows up too late, or the opening looks like an ad. → *Fix:* **Hooks tested in ads** — Several openings for each video, tested to find the one people watch past. - *Problem:* UGC looks raw and off-brand — Good creator footage gets posted with no captions, pacing or branding. → *Fix:* **Edited to sell** — Tight pacing, captions, offers and branding added without losing the real feel. - *Problem:* One video, one format — A 16:9 video gets squeezed into Reels and Stories and loses half the frame. → *Fix:* **Cut for every placement** — Every edit delivered in 9:16, 4:5, 1:1 and 16:9 where needed. - **Edits ready for every placement:** Hook variations for every ad video · Captions and motion graphics · Branding, offers and end cards · Every aspect ratio you run · Licensed or platform-safe music · Shot lists so new footage works for ads - **How video work runs:** 1. **Plan** (Shot list included): We agree the videos, angles and shot list, so the footage you film works for ads. 1. **Edit** (Fast first cuts): First cuts with hooks, captions and branding. 1. **Review** (Every aspect ratio): You review once and we refine, then deliver every format. 1. **Test** (With the ads team): Hooks and edits are tested in ads; the winners shape the next round. - **Service FAQs:** - **Q: Do you shoot the videos?** — A: No, we edit. You, your creators or a shoot partner film the footage, and we send a shot list so it works for ads and Reels. - **Q: What formats do we get?** — A: Every placement you run: 9:16 for Reels and Stories, 4:5 and 1:1 for feeds, and 16:9 for YouTube. - **Q: How do you know which edit works?** — A: We make several hooks for each ad and test them with your ads budget. The data picks the winner. - **Q: Do we get the project files?** — A: Yes. You get the final videos and, on request, the project files. ## ── HOW WE BUILD (PROCESS & RHYTHM) ──────────────────── - **01 AUDIT (FREE · FIRST STEP):** First, we look. A 15-point check of your store, tracking, ads and retention. You see every leak before you commit to anything. - **02 PLAN (SHARED WITH YOUR TEAM):** Then we plan it with you. One growth plan that ties creative, store fixes and ad spend to your margins and your revenue goal. - **03 BUILD (ONE TEAM, ONE TIMELINE):** Then one team builds it all. We fix tracking, build or improve the store, launch campaigns and set up WhatsApp and email flows. - **04 SCALE (ONGOING PARTNERSHIP):** Then we grow it, week by week. Weekly tests and clear reports. We keep what makes money, cut what doesn’t, and grow from there. ### WEEKLY RHYTHM - Weekly tests and a clear report: what we kept, what we cut and why. - One point of contact for updates, backed by the whole team. - Shared documentation, so the work never sits with one busy person. - A shared inbox and a business WhatsApp, never a personal number. ### PRINCIPLES - **ONE TEAM, ONE FUNNEL:** Ads, store, checkout and retention are planned together, so fixes in one part don’t break another. - **DATA BEFORE OPINIONS:** We test, measure profit per order and keep what works. Gut feel is where tests start, not where they end. - **BUILT FOR INDIAN BUYERS:** Budget phones, COD, UPI, pincodes and WhatsApp aren’t edge cases for us. They’re the brief. - **NO SINGLE POINT OF FAILURE:** Every brand has a dedicated team, shared documentation and one point of contact. You never wait on one busy person. ### SIX TEAM DISCIPLINES - **ACQUISITION — PERFORMANCE MARKETING:** Meta, Google and PMax, bought on real purchase data, with creative tested every week. [META, GOOGLEADS, YOUTUBE, INSTAGRAM] - **STORE — SHOPIFY AND WEB DEVELOPMENT:** Shopify builds, custom sections, speed and CRO on budget phones. [SHOPIFY, WORDPRESS, WIX, GOOGLEANALYTICS] - **CHECKOUT — COD AND AUTOMATION:** WhatsApp confirmations, UPI nudges and n8n flows that cut refused parcels. [WHATSAPP, N8N, RAZORPAY, PHONEPE] - **RETENTION — EMAIL AND WHATSAPP:** Flows, reviews and refills that bring customers back for the next order. [GMAIL, MAILCHIMP, WHATSAPP] - **SEARCH — SEO, AI SEARCH AND MARKETPLACES:** Product data that Google, Gemini and ChatGPT can read, plus Amazon, Flipkart and Myntra. [GOOGLESEARCHCONSOLE, OPENAI, GOOGLEGEMINI, AMAZON] - **CREATIVE — GRAPHIC DESIGN AND VIDEO EDITING:** Ad creatives, social posts, listings, Reels and ad edits, tested in our own campaigns. [FIGMA, CANVA, ADOBEPHOTOSHOP, ADOBEPREMIEREPRO] ### OUR STORY (2019 → TODAY) - **2019 — WE START IN NEW DELHI (Founded in Kalkaji, New Delhi):** Pixel Caption starts working with founder-led D2C brands, from a small team in Kalkaji. - **EARLY ON — THE LEAK WAS SOMEWHERE ELSE (The real leak was somewhere else):** Our first brands came to us for one thing and kept finding the real leak somewhere else: the tracking, the product page, the COD orders that came back. - **SO — WE BECAME ONE TEAM (One team, one plan for the whole funnel):** We started fixing all of it, as one team: ads, the store, checkout, retention and search, planned together so a fix in one part never breaks another. - **TODAY — 40+ BRANDS, ONE FUNNEL (7 years building · 95% stay past year two):** 40+ D2C brands served across beauty, home, fashion, leather goods and lifestyle. 95% of the brands that start with us are still with us after two years. ## ── WORK & CASE STUDIES ──────────────────────────────── ### * [FÉRAFIVE, A SKINCARE BRAND BUILT FROM ZERO](https://pixelcaption.com/work/ferafive) - **Client:** FéraFive - **Scope:** Brand launch · Shopify · Ads · Retention - **Result:** ₹5 lakh revenue in 2 months - **Summary:** Built with its founder: the store, launch ads and retention, run as one team. - **Brief (Launch a new skincare brand with no audience yet):** FéraFive came to us before launch: a product, a founder and no store, no customers and no data. The job was to build everything a D2C brand needs on day one and make the first months pay for themselves. - **Execution (Store, ads and retention, built as one team):** Instead of three agencies, one team built the store, launched the ads and set up retention from the first order. - **The Shopify store:** Built with the founder, made to load fast on a budget phone and to answer the questions a first-time buyer asks. - **Launch ads:** Meta campaigns with tracking set up before the first rupee was spent, and creative tested from week one. - **Retention from order one:** Email and WhatsApp flows ready at launch, so first customers came back for a second order. - **Outcome (₹5 lakh in revenue in two months):** From zero to ₹5 lakh in revenue in the first two months after launch, with the store, ads and retention running as one system. ### * [S G FREIGHT, COMPLEX LOGISTICS MADE CLEAR ONLINE](https://pixelcaption.com/work/sg-freight) [DRAFT / TO CONFIRM] - **Client:** S G Freight - **Scope:** Website development · Copy structure · SEO - **Result:** Four core services, one clear website - **Summary:** Four freight services organised into a website that helps businesses find the right route and enquire. ### * [LEATHER SHOP FACTORY, FROM TANNERY TO SEARCH RESULTS](https://pixelcaption.com/contact) - **Client:** Leather Shop Factory - **Scope:** SEO · Growth audit · AI search - **Result:** Site health baselined at 64/100 - **Summary:** A family of Kanpur and Kolkata tanneries going direct. A full audit, ranked into a fix plan. ### * [PILLOW FIGHTS, A BUNDLE BUILDER INSIDE THE STORE](https://pixelcaption.com/contact) - **Client:** Pillow Fights - **Scope:** Shopify · AOV · CRO - **Result:** Bundles live - **Summary:** Shoppers mix, match and spend more per order. ### * [COD TO PREPAID, BUILT IN-HOUSE](https://pixelcaption.com/contact) - **Client:** In-house build - **Scope:** Retention · WhatsApp · n8n - **Result:** Fewer refused parcels - **Summary:** WhatsApp confirmations and UPI nudges on n8n and Interakt. Unconfirmed orders don’t ship. ### * [FESTIVE OFFER TESTING](https://pixelcaption.com/contact) - **Client:** Offer test - **Scope:** Experiments · Shopify Rollouts - **Result:** Data, not gut - **Summary:** 15% off or free shipping? Decided on profit per visitor, before the rush. ## ── CLIENT INDEX (19 BRANDS & ACCOUNTS) ──────────────── - **Mongas** (Ethnic and wedding wear) — https://mongas.co.uk - **Yoho** (Comfort footwear) — https://yoholife.in - **IFFCO** (Agriculture cooperative) — https://www.iffco.in - **Peps Dream Décor** (Home and bedding) — https://pepsindia.com - **BadaBusiness Lucknow** (Business education) — https://www.badabusiness.com - **Ayuda Organics** (Organic wellness) — https://www.ayudaorganics.com - **Leather Shop Factory** (Leather goods) — https://leathershopfactory.com - **Kayapalat** (Health and wellness) — https://www.kayapalat.in - **GLHC Ayurveda** (Ayurvedic healthcare) — https://glhcayurveda.com - **Manushakti Ayurveda** (Ayurveda) — https://manushaktiayurveda.in - **Arihant Biocare** (Healthcare) - **Skin Care & Cure** (Skincare) - **Packers Baba** (Packers and movers) - **S G Freight** (Freight and logistics) — https://sgfreight.in - **Raamrise Travel** (Travel) — https://raamrisetravel.com - **Prizam Alliance** (Supplies) — https://prizamalliance.com - **Cubby Tales** (Preschool and daycare) — https://cubbytales.com - **Blue Arzava** (Lifestyle) - **SMO** (Digital) ## ── CLIENT REVIEWS (APPROVED WORDS) ──────────────────── - **FéraFive:** "We started from zero: no store, no customers. Pixel Caption built the Shopify store, set up tracking before we spent a rupee on ads, and had WhatsApp and email ready for repeat orders. We went from ₹0 to ₹5 lakh in revenue in our first two months." - **Prateek Singhal, Co-founder, Yoho:** "Pixel Caption works like our own growth team. Ads, the Shopify store and checkout are planned together, so a change in one doesn’t break another. They talk in COD, RTO and AOV, not jargon." - **G. Shankar Ramm, Managing Director and co-founder, Peps:** "What we value most is that one team looks at the whole funnel. We get a clear plan, regular reporting and people who reply when we need them." - **Himanshu, Co-founder, Leather Shop Factory:** "They started with a full SEO audit of our site and gave us an honest baseline: a site health score of 64 out of 100, and a clear list of what to fix first. No vague promises, just the work in order." - **S G Freight:** "Our services are complex: air, sea, customs and warehousing. Pixel Caption turned them into one clear website, with a simple route to an enquiry for each service, and it reads well on a phone." - **Pillow Fights:** "We wanted customers to build their own bundles inside our Shopify store. Pixel Caption built the bundle builder for us, and it works the way our customers shop." - **Ahmad Hushsham, Co-founder, Yoho:** "Fast, practical and honest about what will work for a D2C brand in India. They test, keep what works and tell us what they cut." - **IFFCO:** "A dependable team that understands both the brand and the numbers behind it." - **BadaBusiness Lucknow:** "Clear communication, quick turnarounds and campaigns built around what we actually need." - **Mongas:** "They understood our customers and our Shopify store from day one, and they keep improving both." ## ── FREE SHOPIFY COMPONENTS ──────────────────────────── URL: https://pixelcaption.com/free-shopify-components - **BUNDLE BUILDER** [CONFIRMED — USED ON PILLOW FIGHTS]: Let shoppers pick a set (any 3, any 5) from a collection and see the saving as they go. Sticky bar with slot thumbnails, quick view and variant picker. (Raises AOV · Filter tabs by collection · Works with COD checkouts) - **PINCODE DELIVERY CHECKER** [DRAFT / TO CONFIRM]: Shows the delivery date and COD availability for a pincode right on the product page. (Fewer “when will it arrive?” chats · COD shown up front) - **PREPAID NUDGE** [DRAFT / TO CONFIRM]: A quiet line under the price that rewards UPI or card payment, so fewer orders go COD. (Fewer RTOs · Text you can edit) - **STICKY ADD TO CART** [DRAFT / TO CONFIRM]: Keeps price and Add to cart in reach on a phone as the shopper scrolls the product page. (Built for budget phones · No layout jump) - **PRODUCT FAQ** [DRAFT / TO CONFIRM]: Answers the questions buyers and AI assistants ask, in readable text with FAQ structured data. (Helps SEO and AI search · Accordion on mobile) - **TRUST STRIP** [DRAFT / TO CONFIRM]: Delivery, returns, COD and payment badges in one clean row under Add to cart. (Square, on-brand icons · Edit text in the theme editor) ## ── INSIGHTS & BLOG ──────────────────────────────────── ### * [AI SHOPPERS READ YOUR PRODUCT DATA. WHAT D2C FOUNDERS NEED TO KNOW](https://pixelcaption.com/blog/ai-shoppers-product-data) (2026-10-20 · 6 MIN READ) Gemini and ChatGPT now answer “which one should I buy?”. Here is what they read, and the five fixes we make first. #### What changed For years, product discovery meant a search results page or a scroll through Instagram. Now a growing share of shoppers type a full question into Gemini, ChatGPT or Google’s AI answers: “best vitamin C serum for oily skin under ₹800” or “leather laptop bag that fits 15 inch”. The answer is a short list of products with reasons. If your product isn’t on that list, the buyer never sees your ad, your store or your offer. > "An AI assistant can only recommend a product it can describe with confidence." #### What AI assistants read They don’t look at your banners. They read text and structured data: - Product titles and descriptions on your own store - Structured data: price, availability, size, material, ratings - Your Google Merchant Center feed - Reviews and questions, on your store and on marketplaces - What other sites say about your brand > **The common gap:** Most D2C product pages lead with mood and keep the facts in images. Text like “fits a 15 inch laptop” or “for oily skin” is often only inside a JPG, where an assistant can’t read it. #### Five fixes to make first | Fix | Why it matters | | --- | --- | | Write the facts as text | Size, material, skin type and use case, in plain words on the page. | | Complete your product structured data | Price, stock, ratings and variants in a form machines can read. | | Clean up the Merchant Center feed | Titles and attributes that match how buyers ask. | | Answer real questions on the page | A short FAQ per product, in your buyers’ own words. | | Keep marketplace listings consistent | The same facts on Amazon, Flipkart and your store. | None of these need a redesign. They’re content and data work, and they also help classic SEO and conversion, because human buyers want the same facts. #### How to tell if it’s working Ask the assistants the questions your buyers ask, and keep a simple log of which brands appear. Watch branded search and direct traffic in your analytics, and check that your structured data shows no errors. It moves slower than ads, so we review it monthly, not daily. ### * [MOST FOUNDERS CHOOSE THE SALE DISCOUNT ON GUT. TEST IT INSTEAD](https://www.linkedin.com/company/pixelcaption/) (2026-10-16 · 3 MIN READ) 15% off or free shipping? Decide on profit per visitor, before the rush. ### * [SHOULD AI TALK TO YOUR COD BUYERS? HALF THE JOB, YES](https://www.linkedin.com/company/pixelcaption/) (2026-10-15 · 3 MIN READ) Where automated confirmations help, and where a person still does it better. ### * [IS YOUR PRODUCT PAGE BUILT FOR A BUYER IN BAREILLY?](https://www.linkedin.com/company/pixelcaption/) (2026-10-14 · 3 MIN READ) Budget phones, slow networks and COD questions: designing for the buyer most stores forget. ## ── CAREERS (OPEN ROLES) ─────────────────────────────── URL: https://pixelcaption.com/careers ### * [BUSINESS DEVELOPER](https://pixelcaption.com/careers/business-developer) — GROWTH (1–2 years in business development or a related field) Find D2C brands that fit how we work, start the conversation and bring them to our growth team, from first call to proposal. - **Responsibilities:** Build and keep a pipeline of D2C brands that fit our work, from pre-launch to ₹10 Cr a year. Reach out through LinkedIn, email, WhatsApp and referrals, with messages that show you looked at the brand. Run first calls: understand the brand’s numbers, channels and problems, and book the free growth audit. Work with our ads, store and retention specialists to turn audits into clear proposals. Keep the CRM up to date and report on the pipeline every week. - **Requirements:** 1–2 years in business development, sales or account management, ideally at an agency, a SaaS company or a D2C brand. Clear spoken and written English and Hindi. Comfortable on calls with founders, and organised with follow-ups. A basic understanding of how D2C brands sell online: ads, a website or marketplaces. ### * [SEO SPECIALIST](https://pixelcaption.com/careers/seo-specialist) — SEARCH (3–4 years in SEO) Run search for our client brands: technical audits, product data, content and AI search, measured by orders, not rankings alone. - **Responsibilities:** Run technical SEO audits on Shopify and custom sites, and work with our developers to fix what matters first. Plan and improve collection and product pages: titles, descriptions, product data and structured data. Plan content that answers what buyers actually search for, and brief writers on it. Make brands easy for AI search to read and cite. Track results in Search Console and analytics, and report them as clicks, orders and revenue. - **Requirements:** 3–4 years of hands-on SEO, with results you can show. Strong technical SEO: crawling, indexing, site speed, structured data and Search Console. Experience with ecommerce sites, ideally Shopify. Comfortable with tools such as Screaming Frog, Ahrefs or Semrush, and Google Analytics. ### * [SENIOR CONSULTANT](https://pixelcaption.com/careers/senior-consultant) — GROWTH (Senior role) Lead growth plans for client brands across ads, store, checkout and retention, working with every team on the same numbers. - **Responsibilities:** Lead growth plans for a set of client brands, with clear goals for revenue, profit per order and repeat orders. Run regular reviews with founders and turn data into the next priorities. Bring our ads, store, checkout, retention and search specialists together on each brand. Spot problems early, from tracking gaps to COD returns, and make sure they get fixed. Help win new brands by leading audits and proposals with our business team. - **Requirements:** Senior experience in D2C or ecommerce growth, at an agency or a brand. A strong grasp of the full funnel: paid ads, conversion, retention and unit economics. Confident with founders, and clear in writing and on calls. Comfortable reading data from Shopify, Meta, Google and analytics tools. ## ── FREQUENTLY ASKED QUESTIONS ───────────────────────── - **What does the free growth audit include?** A 15-point review of your store, tracking, ads and retention, with the leaks ranked by impact and what we would fix first. It is yours to keep, whether or not we work together. - **How do you charge?** Project pricing for one-off builds, a monthly retainer for ongoing growth work, and in select cases a base fee plus a share of results. We recommend one after the audit. - **Is ad spend included in your fee?** No. Ad spend is billed by Meta, Google and other platforms directly to your account. Our fee is separate, so you always see exactly where the money goes. - **Do you only work with Shopify brands?** Most of our brands use Shopify, but we also build custom websites, WordPress and Wix sites, and work with marketplace sellers on Amazon, Flipkart and Myntra. - **Who will we work with day to day?** A dedicated team covering ads, store, creative and retention, with one point of contact for updates. You are never waiting on a single person. ## ── CONTACT & LEGAL ──────────────────────────────────── - **Free Growth Audit & Contact Form:** https://pixelcaption.com/contact - **Team Email:** contact@pixelcaption.com - **Business WhatsApp:** +91 93112 56304 (https://wa.me/919311256304) - **Registered Address:** No 2, 129A/2 Govindpuri, Kalkaji Gali, opposite Kalka Bus Depot, New Delhi, Delhi 110019, India - **Instagram:** https://www.instagram.com/captionpixel/ - **LinkedIn:** https://www.linkedin.com/company/pixelcaption/ - **Privacy Notice:** https://pixelcaption.com/privacy - **Terms of Use:** https://pixelcaption.com/terms