What OpenAI launched
On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. It has three parts. Business Hub is the dashboard where a business claims its profile, verifies it, and keeps its details current. Business Agents are AI assistants that answer buyer questions inside ChatGPT. Insights show how often ChatGPT mentions the business, and how often people click through to its website.
Claiming is open to eligible businesses wherever ChatGPT is available. Business Agents start with eligible ecommerce and online service businesses in the United States. The tools are free for now. OpenAI says businesses can also sponsor their agent as a destination for ChatGPT ads, and the free and paid versions are the same agent.
What a claimed profile controls
- Business name, description, website, logo, delivery and return policies
- Product feeds with current pricing and availability
- A blue check once verification is complete
- Aggregated insights on mentions, website clicks and common topics over the past 28 days
Verification uses a code sent by text, call or business email, a TXT record on the company domain, or a Shopify login. The blue check appears after an identity check.
Why this matters for a D2C brand in India
OpenAI says 1.2 billion people use ChatGPT each week. Discovery is moving from a results page to an answer. When a buyer asks ChatGPT for a product, the answer is built from the product data it can read. That is the same work as GEO. Clean titles, current prices, real stock, clear delivery and return policies.
Agents are US only for now, and OpenAI has not given a date for India. Profiles are the part to prepare for. When claiming opens for your category, the brands with clean data will be ready on day one.
Five things to do this month
- Ask ChatGPT about your brand and write down what it gets wrong
- Fix the source pages first: product titles, prices, availability, delivery and return info
- Keep your Shopify product feed current, with prices and stock that match the store
- Watch for the India rollout and claim the profile as soon as your category opens
- Track the numbers Business Hub shows: mentions, website clicks and the topics buyers ask about
Do not pay anyone who promises a claimed profile or higher placement. OpenAI says claiming does not guarantee higher placement or sales.
The store is no longer the only shelf. AI answers are a shelf too.
Ask ChatGPT about your brand today. If the answer is wrong or thin, your product data is the fix.
What we are watching next
The India date for Business Agents, the categories that open first, and whether sponsored agents change what buyers see. We will update this post when OpenAI says more.
